HBO Makes Another Hit with DivTRAK®

Home Box Office Joins the Ranks of the Many Industry Leaders Setting the DivTRAK® Standard

New York, NY – Home Box Office (HBO), already renowned for its award-winning original programming, believes DivTRAK will lead its supplier diversity program to similar success and acclaim.

HBO has purchased DivTRAK Basic Enterprise, which provides a diversity supplier repository and manages supplier information. It includes flexible reporting and query capabilities by vendor diversity categories. DivTRAK allows HBO to set specific diversity-spending goals in each layer of its organizational structure, and allows management to view diversity spending by organizational business unit to measure progress against those goals.

"HBO knows that customer bases are changing, and as a business, we want to be at the forefront in reflecting that change," explains Piero Ruffini, supplier diversity manager for HBO. "DivTRAK is of great benefit to our diversity supplier program because it helps us effectively track and more closely align supply chain spending with our consumer base."

Appliedinfo Partners president John T. Lau couldn't agree more. "HBO's vision of growing a portfolio of viable, competitive, and truly diverse suppliers – reflective of their customer base – makes HBO an ideal client for DivTRAK's flexibility. As HBO's customer base evolves, so can the capabilities and reporting for DivTRAK."

HBO supports supplier diversity as not only an important part of its commitment to good corporate citizenship, but also a business imperative. Both companies believe that success in the 21^st century is contingent on understanding and adapting to the changing demographics of its customer base. They also believe that companies that actively embrace diversity and continually demonstrate their commitment to it will ultimately establish a sustainable competitive advantage in the future marketplace.

HBO is a unit of AOL Time Warner, the world's leading media and entertainment company, whose businesses include interactive services, cable systems, filmed entertainment, television networks, music, and publishing. Their premium channel service has a subscription base of over 38 million.

About DivTRAK
DivTRAK is a leading provider of enterprise applications that meet the growing demands of corporations and government agencies for tools that Mange, Measure, and Market&153: the effectiveness of supplier diversity programs. Through technology and communications, DivTRAK positions its customers to be at the forefront of Supplier Diversity. DivTRAK is an Appliedinfo Partners business.

About Appliedinfo Partners, Inc.
Appliedinfo Partners, Inc. is a diversified solutions provider that bridges the gap between technology and communication with a range of services that includes: database and custom application development; business technology product procuremen;: integrated design, marketing, and technology; and supply chain diversity software solutions.

Inherent to its name, Appliedinfo Partners values partnership relationships – with clients, with team members, and between Appliedinfo businesses. Through commitment to quality and innovation, Appliedinfo Partners serves clients by unifying diverse strengths and making singular solutions.

Contact:
Mike DeFabrizio
732.507.7337