C.R. Bard Web Site Gets Transplant

Somerset, NJ – C.R. Bard (NYSE-BCR), a multinational medical technology company, launched its newly-designed corporate Web site, created and developed by D2 Creative. Charged with producing a site that appeals to an array of users, including investors, customers, patients, current and prospective employees, and the general public, D2 Creative developed a user-friendly interface and navigation system that offers the broadest base of viewers improved usability and enhanced content.

The new navigation system allows site users easier navigation through company-wide information and individual business unit sites. Enhanced content includes more detailed information about Bard and its individual businesses; content that addresses Bard's e-commerce initiative; and detailed information on the products that Bard manufactures, as well as those that are OEM (original equipment manufacturer) produced.

Additional site features, such as an enhanced search capability and a new investor relations section were also added to the site.

“The creation of the C.R. Bard Web site was truly an effort that highlights the competitive advantage of D2 Creative,” said Scott Holmes, director of technology, D2 Creative. “The project required input from our design, technology, and content groups. With fully staffed teams residing in-house, we were able to easily facilitate communication and development. The result is an attractive Web site with enhanced functionality that meets our client’s specific needs.”

For further information, visit the C.R. Bard Web site at www.crbard.com.

D2 Creative
A full service, integrated communications agency, D2 Creative leverages its expertise in marketing, design, and technology to support a full portfolio of in-house communications capabilities that span all media, including Web, print, video, interactive, and events.  In its more than 25-year, award-winning history, the agency’s core team has developed proven strength across industries.  D2 Creative serves clients in areas, such as healthcare, consumer goods, education, and not-for-profit. Clients include Fujifilm, Minolta, Pfizer, Novartis, McGraw-Hill, and PepsiCo.  D2 Creative is part of unifying organization, Appliedinfo Partners, Inc.  For more information, please visit www.d2creative.com.

Contact:
Mike DeFabrizio
732.507.7337